NEWS Dec. 07, 2018
In celebration of Dynacoat’s impressive growth over recent years, we have carried out a brand refresh program. Reflecting more powerfully the distinctiveness and values of Dynacoat, the refreshed brand includes new visual identity, tone of voice, color palette and typography. This refreshed brand is now visible in our packaging and promotional materials.
In the coming months, you will see the new look and feel anywhere we are in public like trade media, product shelves, social media and this website – which has been totally redesigned and rebuilt to communicate more clearly. The same improvements in web functionality are also accessible via mobile devices.
Dynacoat gives users a sense of confidence and empowerment – and we want to bring those feelings alive in our branding. Our new brand tagline – DYNACOAT. TRUSTED VALUE – sums up our promise to bodyshops.
Our refreshed image emphasizes the qualities and approaches that make Dynacoat’s complete vehicle refinishing system different from all others. At the same time, the new branding makes an even stronger connection with AkzoNobel, whose heritage, technological leadership and global resources have played a large part in making the Dynacoat brand stronger and more successful.
Dynacoat is a distinctive brand, offering a unique and attractive complete package of products, color tools, and efficient technical and marketing support – at a genuine value price. Amongst its loyal and growing customer base, Dynacoat has developed a great reputation and a high level of trust. Customers appreciate its simplicity, agility and consistent quality – which benefit from AkzoNobel’s technological leadership.